Videos Editing is not as easy as a lot of people fathom. Several intricacies need to be kept in mind. People often miss them, and their videos don’t make the impact they were hoping to create. Video editing takes several months and years of practice before you can actually master the skill.
Editing a video needs patience, discipline, and knowledge, and setup. Without these elements, you won’t be able to create a video that will give you a million views. If you are new to this skill, then we will suggest you take things slow. You have to learn a lot and then implement them steadily.
We have jotted down five important video editing tips that will help you to boost your sales by significant numbers. Take a look now.
If you want your viewers to watch your video most clearly and conveniently, keep in mind that the square is the optimal size for use in 2021.
Tip 1: Make Good Use of Square Dimensions
Different screen sizes can directly affect the quality of the screen and the viewer’s perspective. Therefore, square video is perfect because it has the same dimensions on all other devices. The video orientation you can use is no longer limited to landscape orientation.
It needs to be updated and evolved as the times change. The square video dimension works very well and performs well on all social media platforms. Also, if you’re shooting a video in a square orientation, you don’t have to worry about cutting important parts of the frame. If you’re already shooting video in landscape mode and want to make it square, you can use an online video maker.
Tip 2: Focus on Visual Appeals
Being visually appealing and engaging is one of the first things to remember when creating a marketing video. People find hundreds of videos on social media every day. So why are they going to open up to you unless you can attract them in the right way?
If you want viewers to love a video and watch it until the end, it must be visually appealing. Instead of relying entirely on audio, camera angles, and video aesthetics, you can pay more attention to the images in your video. Various filters in the video can be used to instill specific emotions in the viewer’s mind to set the tone and mood.
The more attention you pay to the visuals in your video, the more likely it is that your video will improve in performance. Make every frame and part of the video stand out so that it’s really valuable to your viewers. People are more attracted to videos that offer engaging visuals because they are interesting to watch. Make sure that there is a video intro of 5 – 10 seconds that will help you create a better impact. People are often attracted to videos that have an engaging and creative intro.
Tip 3: Discover the Best Video Length
Another very important part of the entire video production process is the length of the video. It all depends on where you post your content (Instagram, YouTube, Facebook, Twitter).
There may be some other social media platforms you can think of for uploading videos for your audience. The overall length of the video shows the performance of the video and how it was able to communicate with people over time. If you create a video within a specific time frame on each social platform, the video will work fine.
For Instagram, we believe 30 seconds is the best time to help your video attract more visits and participation. When you press Twitter, 45 seconds is the best length for the video you upload here. Tweets are short, and not many people expect videos on this platform, so they need to be accurate.
Tip 4: Check the Lighting
Of the main reasons many videos don’t get the best response is due to poor lighting. Yes! This may seem ridiculous to some, but it’s actually true. Viewers like to watch bright videos with the right atmosphere around them. People don’t like to watch dark videos or videos with changing lighting environments all the time. The best way to check the lighting is to shoot the video in natural light conditions.
If the video is bright enough and at the right brightness level, the viewer can get a positive atmosphere. Therefore, viewers are interested in watching the video to the end. You can see that all the best brands in the world create bright videos with white backgrounds and all kinds of colors that actively resonate. Use good quality lighting conditions to create videos that are visually appealing and better to look at.
Tip 5: Use Good Quality Captions
You’ll be surprised to hear that almost 85% of all videos available on Facebook have audio turned off. Yes! How great is it? This is one of the reasons people like to watch videos because they can consume their content in their own way. This is where captions come in handy. You should use captions in almost every video you create.
Closed captions help viewers read and understand the content of the video, even when the audio is muted. You can take a recording and find out where the majority of your audience is coming from.
Correspondingly, we will create different captions for the video to make it easier for people to enjoy. 75% of all viewers prefer to watch videos with captions in their language. So, captions can play a crucial role in making your videos even more popular.
Editing videos can take a lot of effort and hard work before perfecting them. There are several ways to edit videos, and we have just mentioned some of them in this blog. Do follow the methods we have discussed here and create the best quality videos for your business from now. Let us know which one of these methods has impressed you the most.